What do you think? Will you be giving style tiles a go, or are you sticking with traditional page mockups? Let us know your views in the comments below.□Visual culture & art is about to explode like text after the printing press & social media after cameraphones.īut I’m extremely bullish on the opportunity for professional artists & designers. The ultimate guide to designing the best logos (opens in new tab).The best Photoshop plugins (opens in new tab).Free Photoshop brushes (opens in new tab) every creative must have!.Words: Sam Hampton-Smith Like this? Read these! The Foundry: our new responsive design deliverable: the style prototype (opens in new tab).Cheat sheet and free PSD template for Style Tiles (opens in new tab).Style tiles and how they work - An A List Apart article (opens in new tab).This can help avoid the feeling of frustration and disappointment in having to assemble a final mock up from individual parts of completely disconnected comps, and helps to keep the client fully engaged and bought-in to the design process. But style tiles can be a smarter way of going about things, getting feedback, and define a visual language in collaboration with your client early on. Mock ups might seem like a simple, obvious way to define how a project can start the process of moving from the design brief to completion. It's also a natural conclusion that the feedback you receive will compel you to bring together disparate elements from the various mock ups, leading to what Samantha Warren brands a 'Franken-comp' solution (opens in new tab). It's a common approach at the start of a design project to produce page mock ups, but if you've ever found yourself having to negotiate over a hybrid - comprising elements from two or more mock ups, and compromising on the design approach - you'll be familiar with the frustration that using mock ups early in the design process can bring.įrom a client perspective, a mock up represents a complete design solution, but as it's often the first time they've seen your interpretation of the design brief, it's understandable that they'll identify elements they like, and elements they don't. Instead of creating mock ups at the start of a design project, create style tiles, argues Samantha Warren Use a design framework to interpret the brief Crucially, you need to gather adjectives to usefully describe the story your clients want to portray through their website. Samantha's A List Apart (opens in new tab) article also helps to define some useful questioning techniques to get the most out of these first meetings. If you're struggling to know what questions you should be asking your client, the StyleTil.es (opens in new tab) website highlights some some useful resources including these from Andy Rutledge (opens in new tab) and Kim Cullen (opens in new tab). If it helps, you can create a questionnaire for your clients ahead of the first project meeting. Make sure you ask all the key decision-makers and stakeholders the same core questions. Some designers may find it easier to conduct individual interviews with stakeholders, while others will prefer a group meeting do what works for you. Meet with your client at the start of your project, and gather as much relevant information as possible.
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